October 4, 2026. Gemini Omni in Google Ads raises a familiar question for businesses again: how close are we to turning catalog photos into video ads? On September 28, Google shared a practical walkthrough of its capabilities inside Asset Studio, its workspace for creating ad assets.
The update helps clarify how the process works and what it can do. For a company with products, a visual identity and little time to produce content, our take is that this evolution is worth watching. The challenge is still getting an ad that accurately represents what you sell.
What's new with Gemini Omni in Google Ads
In its Creative Drop #1, Google explains that Omni can work with a URL, campaign instructions, photos and reference clips. It describes a workflow that turns an image into video, offers three storyline options and lets you fine-tune the result scene by scene.
The date deserves some precision: according to the official announcements index, September 28 corresponds to this recent walkthrough. The original announcement of Gemini Omni in Asset Studio is dated August 26. So this news is a new guide to a feature that had already been announced.
How video creation is set up
The original announcement lays out four steps: add brand references and your website, generate concepts, refine scenes through prompts and export the assets for campaigns. Google also mentions voice, pacing and format adjustments, along with SynthID watermarking to identify AI-generated content.
The September guide expands on the practical side: it recommends providing visual reference materials and brand guidelines. It also covers vertical, horizontal and square versions. These are capabilities reported by Google; we did not run an independent test of quality or ad performance.
An example for a store in Mexico
Picture a furniture store in Monterrey that wants to promote a dining table. This is an editorial example, not a product demo. The team could prepare real photos, the dimensions, the available finishes and a clear description of the audience it wants to reach.
The creative prompt should spell out the goal: show the table in a small dining room and highlight its size. Then the team would need to compare the video against the actual product. If a different texture shows up, a chair is added by mistake or the proportions are off, the asset needs to be fixed before it's used.
Our read is that a workflow like this could make it easier to explore ideas. The actual time savings will depend on how many revisions each piece needs and how much time the team puts into preparing it. Generating more options also makes it more important to choose wisely.
What to check before running the ad in a campaign
To evaluate an AI-generated video, we suggest a short review with clear owners. One person knows the product; another checks the message and the page the customer will land on. On small teams, both tasks may fall to the same person.
- Accuracy: check the product's colors, sizes, accessories and uses.
- Offer: verify prices, validity dates, inventory and delivery terms.
- Brand: review the logo, legibility, tone and visual consistency.
- Assets: confirm you have permission to use the reference images.
- Destination: make sure the link works and the page matches what the ad promises.
It's also a good idea to define the outcome you're after: inquiries, orders or sales. An eye-catching video can grab attention, but the business evaluation should factor in what happens after the click. If you need to get that part in order, our guide on how much to invest in Google Ads offers a framework for planning a test.
Availability and what it means for your business
Google says these capabilities are rolling out globally as a feature at no additional cost within Google Ads. That doesn't confirm immediate access for every account in Mexico. Ad spend to run the ads is a separate cost from the creative tool.
At LoboGeek, we recommend starting with one product and a well-defined goal, if the feature shows up in your account. Keep your original assets, track review time and compare the results with your current creatives. That way, you can decide based on your own evidence whether the process is useful for your operation.
The editorial value of this news lies in following how AI is making its way into everyday marketing work. For businesses, the practical decision comes down to checking quality, effort and results before expanding its use.
Sources and references
- Google: official announcements index. Dates of the September 28 and August 26, 2026 posts.
- Google: Creative Drop #1 on Gemini Omni. Main source for this story.
- Google: introduction of Gemini Omni in Asset Studio. Context from the original announcement.
The capabilities and rollout are attributed to Google. The store example and review recommendations are LoboGeek's editorial analysis.